Wiebke Reim works as associate senior lecturer in Entrepreneurship and Innovation at Luleå University of Technology (LTU). She received her PhD degree in 2018 from LTU and her research is mainly focused on business models for Product-service-systems, digitalization and circular economy. Her research has been published in journals such as the Journal of Cleaner Production, the International Journal of Operations & Production Management, Industrial Marketing Management, and the Journal of Business Research. Her research has been cited more than 2200 times.