Beyond the Hype: Is Data Trading Worth the Investment? Realities, Success Stories, and a Roadmap for the European Data Union
As the European data landscape matures, the transition from technical experimentation to sustainable market uptake is the primary challenge for the Data Union Strategy. While the Common European Data Spaces provide the framework, many organisations—particularly SMEs—remain hesitant to engage in data trading due to perceived risks and unclear ROI. This workshop, titled ”Beyond the Hype: Is Data Trading Worth the Investment? Realities, Success Stories, and a Roadmap for the European Data Union”, moves past theoretical architectures to provide a “reality check” on the economic and operational viability of data monetisation.
The session is a collaborative effort led by the PISTIS project, bringing together the EUDATA+ cluster and key stakeholders from the BDVA Task Forces. By integrating high-level strategic insights with real-world industrial evidence from the Automotive and Aviation sectors, we aim to:
- Identify and bridge the “SME Adoption Gap” in data marketplaces.
- Demonstrate how the technologies developed by the EU projects solve practical frictions in data sharing and monetisation.
- Align project outcomes with the BDVA Strategic Agenda 2026, specifically focusing on value creation and digital strategic autonomy.
How do we ensure the brilliant outputs of EU-funded projects don’t just stay on the shelf? Join us for an interactive 60-minute journey designed to bridge the gap between innovation and market adoption. Through a Grand Panel & Live Visioning experience, you won’t just be a spectator. Using real-time polling, you’ll join forces with SMEs, data brokers, and policymakers to debate the future of EU-funded innovation. We’re not just talking; we’re building. Your input will be distilled into a strategic report delivered directly to the DataWeek Closing Session, shaping the roadmap for European industrial competitiveness by 2030.
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